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Born and raised in a tiny village in Uganda, I was raised to follow the Guru PlayBook:

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✅ Get good grades
✅ Become a lawyer, doctor, or engineer
✅ Secure a “safe” job, earn respect, and take care of the family

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I did all the things I was taught to do-until I realized I was building my dad’s  vision, not my own. I realised i was trying to build my dad's vision of success not my own. 

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So I left corporate Africa and started a brick-and-mortar fashion business. I became an image consultant, helping men own rooms-from boardrooms to date nights-by changing how they felt in their own skin, using just fabric.

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Then COVID hit. My business collapsed. Overnight, I lost everything.

I had to rebuild from zero. No roadmap. No proof of Concept. No audience. No certainty. And I had absolutely no idea how to sell myself online.

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For months, I stayed invisible-afraid to show up, unsure what to say, and terrified no one would care.

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Then my mother got COVID. The hospital bills couldn’t wait. I had 72 hours to sign a client or she wouldn’t survive.

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That moment changed me forever.

I unlearned everything I thought I knew about marketing, visibility, and success-and replaced it with what has now turned into house on fire marketing. 

I signed a client.

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Then another.

 Then I built a global, multiple 6-figure business from Uganda, without ads, a big brand, or fancy funnels and without a team.

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Today, I help mission-driven coaches, consultants, and healers go from Best Kept Secret™ to Profitable Change Maker™, using a powerful blend of sharp marketing strategy and deep inner self-leadership work.

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I’m the creator of the House on Fire™ Marketing System-a counterintuitive system that shows you how to penetrate crowded markets and engineer demand... even if no one knows who you are right now.

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I’m also the host of The World’s Best Kept Secret Podcast, where I interview the profitable change makers about their journeys and their message of purpose-driven experts about how they built their businesses by doing things their way-not the guru way.

If you’ve ever felt invisible... underestimated... or like the world doesn’t know the value you carry, I built this for you.

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Because when someone’s house is on fire, they don’t care how new or unknown you are.

They just want the person holding the fire extinguisher.

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That’s what I help you become.

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